There are millions of Instagram users. It is a great platform to gain an audience and to include in a marketing strategy. Instagram added features to protect high-reach accounts from impersonation. These accounts are public Instagram accounts that can reach a large number of people. Most of these people are Instagram influencers. High-reach accounts are also prone to Instagram account hacker apps. It is not easy to become a successful Instagram influencer. Making it big without sketchy strategies is such a challenge. Here are some tips if you want to succeed as an Instagram influencer.

Niche and content pillars

Niching down is crucial if you want your audience to grow faster. People visiting your page want to know what they can expect by following you. They want to always receive the same type of content. A travel lover tends to follow others who post stunning travel imagery. Identify one specific topic to post about. This can be difficult for some because most people are multi-faceted. It is common to have many interests. Think about what you are most passionate about and things you have great knowledge. Determine if you can create consistent content about your chosen topic for a year without regret and without making a profit.

You can check common content pillars of other influencers for inspiration. Some focus on beauty, street style, fashion, interior design, travel, and jewelry. It would be best to plan out your content on LATER! You can visualize your feed and ensure consistency. Later!’s visual planner lets you schedule your upcoming posts to your calendar.

Captions

Including a creative caption can make your boring photo more attractive to others. It provides a great opportunity to spark conversation and start a meaningful connection. Captions can also give value and inspiration to your audience. Gone are the days where photos come with three to four words as a caption. Microblogging involves long captions that give people more information. It is a great marketing strategy since it is a mini blog post. Keep in mind that when browsing Instagram, you cannot see the entire long caption. You need to click MORE. The first line needs to be eye-catching enough to make people stop scrolling. Make sure it encourages people to click more and read its entirety. Always end your captions with a call-to-action. Invite your audience to comment their opinion, ask questions, or share the post.

Success does not happen overnight. You need commitment and consistency if you want to see a return in your efforts.